Google made an announcement on August 22, 2023, stating that they were commencing the rollout of their latest core update. This update process wrapped up on September 7, 2023, spanning a total of 16 days to reach completion. 

This marks the second significant algorithm update in 2023, with the preceding one having been initiated in March 2023.

How To Recover

• Make sure your web content is of the utmost quality with valuable information that aligns with the interests of your target audience. Moreover, it is essential to continuously deliver new and relevant content to maintain engagement and interest.
• To rank higher on Google, create valuable and trustworthy content that follows the E-E-A-T guidelines (Experience, Expertise, Authoritativeness, and Trustworthiness). This will help your content be recognized as reliable and shown to users when they search related queries.

Additional Insights

• It’s evident that enhancing your website may not result in an immediate shift in your rankings. However, you need to look for opportunities to continually improve.
• A decrease in rankings could be attributed to modifications made during the core upgrade, rather than being indicative of issues with your website’s structure or content. It’s important not to make any drastic changes to your site just because your site’s traffic has declined after the update.
• Brands who observed declines in their rankings should focus on enhancing the quality of their websites rather than seeking immediate technical remedies. If low traffic persists, then consult an expert.

Further Reading

• Google Downgrades Visibility of FAQ-rich and How-To Results
• A Beginner’s Guide To Local SEO
• How To Optimize SEO For Future AI-Driven Search Engines

The post Google August 2023 Core Update appeared first on NetElixir.

DoubleClick by Google found that 53% of users abandon mobile websites (including online stores!) that take longer than 3 seconds to load. Ever since Google stated that page speed is a ranking factor as part of its page experience update, e-commerce businesses have been striving to improve their site’s performance.

Shopify is one of the most popular e-commerce platforms, with over 2.6 million online stores in the US alone. However, a Shopify site, like any other, must be optimized for fast page load. In addition to SEO, Shopify page speed optimization is crucial for an enriched shopping experience. 

Your page speed can be affected by a number of factors, such as Shopify themes, apps, or content. Every element you add to a website will have an effect on the page speed performance. 

One of your top priorities should be to improve the speed of your Shopify store. The majority of it boils down to optimizing graphics, correcting redirection, and properly utilizing Shopify apps. A fast site boosts rankings, improves search engine crawlability, increases time on site, improves conversion rates, and lowers bounce rates. 

In the below video we have compiled a number of proven tricks and SEO hacks to help you accelerate your Shopify page speed. Improving your page speed can help boost your online sales, rankings, and conversion rates, as well as provide a better user experience.

Shopify Page Speed Optimization Tips

1. Optimize third-party apps and plugins
2. Use Google Tag Manager for tracking
3. Reduce the number of redirects and broken links

Further Reading

• Google’s Page Experience Algorithm Explained
• Google’s “Link Spam Update:” What You Should Know
• Update To Your Core Web Vitals

The post How To Optimize Your Shopify Page Speed appeared first on NetElixir.