SEM Marketers often struggle to measure the effectiveness of short term promotions. The challenges they… Read More >>
Measuring the impact of sales promotion by tracking ad copy performance
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Web Development
By: Holiday Product Focus: Why it is important and Recommended SEM Strategy
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Most retail search marketers work with finite/limited search marketing budgets. They try to maximize the… Read More >>
Sitelink Policy Changes in Google Adwords!
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Google is finally getting around to implementing some policies regarding what you can and can’t… Read More >>
SEM Mistake #3: Lack of Clearly Defined KPI’s To Measure Progress of the SEM Program.
By: In order to determine how well your company is doing, or if you are on… Read More >>
SEM Mistake #2: Strategy Does Not Exist or Does Not Connect The SEM Goals With Execution Plan
By: So what do we mean by this? It’s fairly straight-forward really; essentially Mistake #2 occurs… Read More >>
SEM Mistake #1- SEM Goals Differ Within The Organization.
By: As any online marketer knows, the ecommerce world is a fast paced and dynamic environment…. Read More >>
New Online Marketing Tool for the New Year!
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In honor of the New Year and our resolution to make online marketing campaigns more… Read More >>
Major Shift in Online Holiday Sales Over Black Friday Weekend
By: Black Friday Weekend brought a lot of sales and unexpected trends this year. The biggest shopping… Read More >>
Holiday Retail CPC Index
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LXRMarketplace’s Holiday Retail CPC Index – a daily tracker from Nov. 25-Dec. 25 of this… Read More >>
9 Week Marketing Calendar to Have Success This Holiday Season!
By: Summer is officially coming to an end, and as it does, the Holiday Season inches… Read More >>
