We see some of the follow trends for September 2020 compared to September 2019:

• The Apparel and Home Furnishing retail categories are now experiencing the highest growth for the first half of September 2020, compared to September 2019.
• New customers created a lot of revenue growth early on during the coronavirus pandemic; however, sustaining continually new customer growth can be difficult. This holiday season, however, people are open to trying new online brands so there are still chances for all retail industries to capture new market share.
• The covid customer will rely more on mobile for searching and shopping as the holiday season draws near, so ensure your mobile site is optimized and loads quickly.

The year-over-year changes from September 1-20, 2019 compared to the same timeframe in 2020 is as follows:

Food and Grocery Ecommerce Trends

• Website conversions increased 14%
• Transactions decreased 18%.
• Average order value (AOV) rose 11%.
• Percentage of mobile orders dropped by 1%.
• Orders by new shoppers decreased 47%.

Apparel Industry Ecommerce Trends

• Website conversions jumped 30%
• Transactions rose 18%.
• AOV increased 2%.
• Percentage of mobile orders increased 19%.
• Orders by new shoppers skyrocketed 57%.

Gifting Industry Ecommerce Trends

• Website conversions decreased 12%
• Transactions dropped 6%.
• AOV increased 5%.
• Percentage of mobile orders jumped 9%.
• Orders by new shoppers increased 2%.

Home Furnishing Ecommerce Trends

• Website conversions rose 32%
• Transactions skyrocketed 93%.
• AOV increased 5%.
• Percentage of mobile orders increased 3%.
• Orders by new shoppers soared 85%.

Pet Supplies Ecommerce Trends

• Website conversions increased 2%
• Transactions increased 30%.
• AOV dropped by 2%.
• Percentage of mobile orders rose 12%.
• Orders by new shoppers jumped 52%.

Tools and Hardware Ecommerce Trends

• Website conversions fell 8%
• Transactions jumped 42%.
• AOV rose 10%.
• Percentage of mobile orders jumped 20%.
• Orders by new shoppers soared 35%.

Interested in a more in-depth analysis of these pre-holiday trends? Join NetElixir this Friday at 1 PM ET for our new webinar, Pre-Holiday Consumer Trends & Retail Data Insights. During this short, insights-packed webinar, you’ll get an exclusive preview of the latest real-time ecommerce and consumer data analytics and NetElixir’s top 10 predictions for this holiday season. Register now at https://stage.netelixir.com//webinar/. 

Further Reading into Holiday Insights

• 2020 Holiday Data: Consumer Trends & Digital Marketing Strategies
• August 2020 Summary of Retail Ecommerce Trends
• A Different Holiday: Opportunities & Challenges in A COVID World

The post September 2020 Update Retail ECommerce Sales appeared first on NetElixir.

Road To Recovery: Real Time Data On Ecommerce Sales and Online Shopper Behavior

Since early February, NetElixir has been compiling the daily data of ecommerce sales and online shopper behavior to track the impact of the coronavirus on online retail. With over five months of research behind us, we are leveraging our data to build some forecasts for the end of the year – although nothing this year can be certain. 

Based on Bain & Company’s Elements of Value Pyramid, we see customer preferences are changing weekly as they adjust to the new normal. Retailers should be cognizant of shifting values and why consumers may gravitate toward certain products over others. Certain customer values, such as the functionality of safety and security, are assuming a higher significance – and will be likely to persist post-pandemic. Think, NetElixir’s CEO and Founder Udayan Bose says, about our relationship with hand sanitizer. The product is likely to be a permanent fixture in our lives, both personally and publicly. As we have been navigating through this crisis for over five months, habits have started to build up. The changes in shopping behavior and consumer actions could become permanent. 

Online sales continue to grow at an exceptional rate across categories. NetElixir’s Retail Intelligence Lab, backed by our proprietary customer analytics tool LXRInsights, compiled daily data across seven retail categories over fourteen, two-week periods. Our data tracks the year over year increase from 2019, starting from February 9th through to August 8th. The growth in online sales is detailed below:

The Home Furnishings retail category has surpassed the Food and Grocery retail category in terms of consistent growth, sustaining triple digit year over year growth since the middle of April. Sales for Food and Grocery have fallen, but still maintain a high double digit year over year growth that is sure to pick up again during the holiday season as people prepare more at home meals. The Apparel retail category, which struggled to gain traction at the onset of the pandemic, is now steadily growing week to week. Gifting has been a breakout category and Bose believes that this holiday season will be a great opportunity for new gifting categories.

“There is a clear and perceptible increase in online sales across categories,” Udayan Bose says.

New to Online Shoppers Offer Unique Opportunity for the 2020 Holiday Season

Because shoppers turned to ecommerce platforms throughout the course of the coronavirus, a new population segment has been created. Bose explains that once the initial threshold of that first online order is made, new to online shoppers purchase more frequently as their comfort level increases. NetElixir’s Intelligence Lab saw a surprising increase in the 55+ age group and their frequency of purchases.

“Once you are able to get a new customer to cross that mental barrier of oh gosh, can I really shop online?, once that barrier is broken, after that we have seen very clearly consistent frequencies,” Bose explains. 

The coronavirus pandemic continues to substantially drive that shift online. The order contribution of new online shoppers rose from 37% of total ecommerce transactions in 2019 to 41.2% to date in 2020. While that may not seem substantial at first glance, it is a critical turning point in bringing shoppers online who may never have tried without the lockdowns limiting their options. New shoppers purchase 18%-27% faster than, conduct 30% more purchase instances, and spend about 12% more in average order value than the pre-pandemic shopper. These shoppers are a valuable opportunity.

Holiday Season Observations Based on 2020 Holiday Data

While no one can claim to predict what the 2020 holiday season will bring us, the data we have collected to date sheds some light on what we may be able to expect. Mobile will continue to be a driving force: the contribution of mobile sales has increased from an average of 48% to 59% across categories. Bose expects a permanent shift of about a 4% increase skewing mobile sales over desktop, with total mobile contributions most likely not dropping below 55%.

The top online shopping dayparts have changed across categories. Pre-pandemic shopping dayparts were skewed toward 6 PM and from 9 PM to midnight; now, transactions are spread more evenly throughout the day.

As gifting has emerged as a popular category, Bose says, “I’m overwhelmed to see the amount of compassionate outpourings and people giving out giftings. Gifting has really become a lot more populous especially among the 18-24 year old age groups.” The unboxing and cleaning off of packages offers retailers opportunities to create a unique unboxing experience that promotes safety and sanitization.

Q4 could add $50 to $80 billion in incremental ecommerce. Bose makes this judgement not from a “crystal ball, but based on prior data and current trends” that showcase a massive opportunity and increase in demand.

Having learned from shipping delays throughout the months of the pandemic so far, customers will most likely start their holiday shopping early. Last minute shoppers – classified as those who typically start their holiday shopping after December 15 – will most likely lessen as consumers give more leeway for deliveries. 

2020 Holiday Resources

To succeed this holiday season, retailers need to be flexible, nimble, and ready for anything with a 24/7 ‘always on’ approach. They should be monitoring their customers’ shopping habits, keeping track of inventory so as not to be advertising on a sold out item, and ensuring a seamless shopping experience. To help guide retailers, NetElixir compiled consumer insights, four months of research, thoughts and experiences from retail industry leaders, and strategic perspectives from academics into our eBook, Along the Road to Recovery.

The more pieces of information that you have, the more you can connect the dots for a stronger 2020 holiday plan. Our Connect the Dots conference may be over, but the holiday season is just beginning. The holiday help continues in our new webinar series Connect the Dots: Holiday Strategies from Retail Leaders. On Thursday, September 10th, NetElixir will be joined by Lenovo’s founding executive of global online strategy, Ajit Saviadasan, to discuss A Different Holiday: Opportunities and Challenges in a Covid World. Register now at https://stage.netelixir.com//webinar/.

The post 2020 Holiday Data: Consumer Trends & Digital Marketing Strategies appeared first on NetElixir.

July 2020 Retail Ecommerce Updates

• Retail sales, digital and physical, are the backbone of the economy. Retail overall is helping to refuel the economic recovery, reports the National Retail Federation. Retailers need to ensure their online business is operational and accessible to consumers to entice people to continue shopping.
• The Apparel, Pet Supplies, and Home Furnishings retail categories had a triple digit increase in the number of new online orders for the month of July 2020, compared to 2019.
• Except for the Food and Grocery and Tools and Hardware retail categories, all categories experienced a year over year decrease in the average order value (AOV). However, no category exceeded a 10% year over year decrease, making July 2020, on average, see some of the lowest change in AOV.
• Apparel is quickly seeing a rebound in ecommerce sales as the warm weather and outdoor dining options have us showing off more clothes than a work-from-home Zoom cal.

Read more below to see how retail ecommerce sales for July 2020 compared to sales for July 2019.

Food and Grocery Sales in July 2020

• Over 100% increase in website conversions.
• A 68% increase in the number of transactions.
• A 24% increase in AOV.
• A 28% increase in the percentage of mobile orders.
• And a 72% increase in new online orders.

Apparel Sales 

• A 42% increase in website conversions.
• A 102% increase in the number of transactions.
• A 6% decrease in AOV.
• A 34% increase in the percentage of mobile orders.
• And a 111% increase in new online orders.

Gifting Sales 

• A 14% decrease in website conversions.
• A 30% increase in the number of transactions.
• A 9% decrease in AOV.
• A 16% increase in the percentage of mobile orders.
• And a 71% increase in new online orders.

Home Furnishings Sales

• A 32% increase in website conversions.
• A 98% increase in the number of transactions.
• A 2% decrease in AOV.
• A 163% increase in the percentage of mobile orders.
• And a 164% increase in new online orders.

Pet Supplies Sales 

• A 14% increase in website conversions.
• A 44% increase in the number of transactions.
• A 6% decrease in AOV.
• A 12% increase in the percentage of mobile orders.
• And a 106% increase in new online orders.

Tools and Hardware Sales

• A 5% decrease in website conversions.
• A 51% increase in the number of transactions.
• A 7% increase in AOV.
• A 12% increase in the percentage of mobile orders.
• And a 65% increase in new online orders.

2020 Holiday Season

This holiday season, it will be important to connect the dots across a wide range of different scenarios and outcomes this year may bring. Retailers and marketers should have various holiday strategies. NetElixir is proud to announce our first virtual holiday readiness summit. Connecting the Dots: Holiday Readiness Summit for Retailers is a ½ summit that brings together preeminent retail industry leaders, channel marketing specialists, supply chain experts, and strategic thinkers from Google, Microsoft, UPS, Columbia Business School, and more. Through this webinar, we aspire to help retail and business leaders rethink their holiday approach and innovate new strategies to move forward during this unpredictable year. RSVP for this summit on August 13th to learn 10 key holiday takeaways for this year.

Read More On Retail ECommerce Sales During the Coronavirus Pandemic

You can join the conversation on social media using #NxInsights. If you have any further questions, please feel free to email us at shareinsights@netelixir.com.

For further reading, you can see our prior retail analytics updates on retail e-commerce and online shopping behavior:

• Navigating through a Shifting Environment
• June 2020: How the Coronavirus is Impacting Retail Ecommerce 
• Fashion and Apparel During the Coronavirus Pandemic
• Road to Recovery: Lessons from Mid-Size Retailers

The post July 2020 Retail Ecommerce Sales appeared first on NetElixir.

As a fanatically analytical digital marketing company, NetElixir aims to “share, almost relentlessly, updated insights,” explains our Founder and CEO, Udayan Bose.

Updated insights are crucial, especially during the coronavirus pandemic, as sales and behavior are constantly in flux. Satya Nadella, CEO of Microsoft, said, “We’ve seen two years’ worth of digital transformation in two months.” We have had to continually adapt, experiment, and innovate to navigate these uncertain and unpredictable times. 

Changing Customer Behavior

Consumer preferences are changing almost weekly as they adapt to the new normal. Why consumers buy is just as important as how and when. The Elements of Value Pyramid, by Bain and Co., categorizes consumer values based on emotional and psychological needs. Living through a pandemic upsets many of the average reasons why people would buy different products in the pre-pandemc times. 

We see consumers buying based on functionality, choosing products to simplify their lives to reduce their anxieties. Emotionally, consumers tend to buy more products that promote stress-reduction, wellness, and nostalgia. This nostalgia brings consumers back to past vacations, their childhood, memories from friends and family before dynamics were upset and future plans uncertain. Finally, consumers are buying more things that provide hope. Pivoting a marketing strategy on helpfulness and hopefulness could be a valuable strategy, especially as we veer closer to the holiday season. 

As marketers, we have to consider that the changes we are seeing in consumer behavior may become permanent. It takes, on average, 66 days to form a habit. That’s anything from mid-May on. Learning about your customers now will help you engage them better in the upcoming future.

Impact of the Coronavirus on Ecommerce Sales

Since the first two weeks of June, the Home Furnishings retail category has seen the greatest year over year growth, surpassing the Food and Grocery retail category. Home Furnishings has seen consistent triple digit year over year growth since the end of April. 

The Apparel retail category has seen positive year over year growth since the release of the stimulus check in mid-April. As ecommerce sales for Apparel continues to grow however, we do see a decline in the sales of other categories. During the first two weeks of July, Apparel has seen its biggest year over year increase, compared to the same time period in 2019, of just over 25%. The Apparel, Food and Grocery, and Home Furnishings categories all saw growth throughout the month of July to date. 

The Gifting retail category was what Bose called “one of most interesting [categories] in our dataset.” “Consumers showed an outpouring of compassion,” Bose continued, noting that consumers were in “active gifting modes since March for about two to three months.” Gifting can make a resurgence as we draw closer to the holiday season, so marketers may want to consider new gifting opportunities and products. 

Pet Supplies has remained steady in terms of ecommerce sales, as has the Tools and Hardware retail category. Our hobbies and our pets continue to occupy our time.

June sales were slower, on average, compared to May, but many picked back up in July. However, we still note many fluctuations so it is hard to conclude how summer sales will progress.

Ecommerce, though, will play a crucial role, as online sales are still booming across categories. According to the government census Monthly Retail Trade Report, ecommerce sales are continually and monumentally increasing month to month. Year over year, the census noted a 10% increase in ecommerce sales for the month of January; the month of June saw nearly a 40% year over year increase.

There is a huge opportunity for online retailers to participate in this ecommerce explosion. With great opportunity, however, comes extra considerations. Retailers may struggle to ship products on time and keep their inventory stocked. There is an increasing pressure on business models to meet shipping demands. Having an early expectation of these struggles will help business leaders pivot accordingly. 

Ecommerce Metrics

According to our dataset, website conversion rates have not been as strong in June and July as they were in April and May. Conversion rates for the Food and Grocery retail category peaked in April, though are still higher year over year from 2019. Across categories, conversion rates have decreased since May, as competitors are becoming more aggressive and thus increase the choices presented to consumers. The Apparel retail category alone experienced a slightly higher conversion rate in July 2020 compared to June 2020. The initial surge and panic related to shipping times and inventory urged consumers to shop more quickly and impulsively. As the situation has calmed, shoppers are browsing and researching more.

Amazon is driving CPCs on Google. Since June 10, we have noticed Amazon aggressively advertising on Google. As Amazon is a big market mover, more business are also advertising for the same keywords as Amazon. CPCs for the Apparel, Gifting, and Home Furnishing retail categories have increased more.

eMarketer projects an estimated 7.4 million new digital buyers in 2020, as the coronavirus pandemic continually accelerates the digital trend and convenience of ecommerce. Majority of these buyers are in the 55+ age group, opening a new demographic potential this holiday season. 

New online shoppers have contributed a larger percentage of total ecommerce sales across our dataset, from 37% in 2019 to 41% in 2020. Online shoppers who started online shopping during the coronavirus pandemic have more purchase instances than pre-pandemic new shoppers. Once these new shoppers got over the initial hump of getting and shopping online, once that barrier had been crossed, they became more lively and active online shoppers. 

It is important to track the percentage of new online orders to total orders and the behavior of these new shoppers. Consider a new customer satisfaction survey to gauge the likelihood of their loyalty and how to pivot a holiday marketing strategy to encourage their continued business. Analyze customer’s paths to purchase to ensure a seamless online shopping experience and reduce friction points.

Further Observations and Predictions Regarding Ecommerce Sales

Ecommerce sales will continue to grow at over 30% year over year throughout the rest of 2020. Mobile will drive a larger and larger percentage of these sales; mobile sales have already increased 48-59% across categories. Throughout the pandemic, we saw retailers experiment with developing and testing mobile only offers to drive sales. Mobile sales are often impulsive and consumers may respond better to time-limited discounts on mobile. 

The dayparts of when people search, shop, and buy have changed for every retail category. When people have searched and shopped in January and February is different than currently, so we expect continued fluctuations for when they will shop during the Cyber 5 hours – especially as more retailers announced that their stores will be closed on Thanksgiving Day. 

There is so much uncertainty surrounding this holiday season, including how much incremental ecommerce revenue will be added. We estimate a range from $50 to $80 billion in incremental ecommerce revenue will be available, making the holidays a financially critical time. 

2020 Holiday Season

“There is no precedence, no historical background,” Bose said, regarding 2020’s upcoming holiday season. 

Holiday shopping could start earlier this year, possibly around October 5 to 6. The delayed Amazon Prime Day will influence the holiday season start, as the Amazon market drives trends. During the coronavirus pandemic, there have been numerous shipping delays, including by Amazon itself: Prime orders, which usually took ½ days, were now taking an average of 8.2 days to arrive. Therefore, customers will compensate for the spring and summer delays by shopping earlier in anticipation of the holidays. 

This holiday season, it will be important to connect the dots across a wide range of different scenarios and outcomes this year may bring. Retailers and marketers should have various holiday strategies. NetElixir is proud to announce our first virtual holiday readiness summit. Connecting the Dots: Holiday Readiness Summit for Retailers is a ½ summit that brings together preeminent retail industry leaders, channel marketing specialists, supply chain experts, and strategic thinkers from Google, Microsoft, UPS, Columbia Business School, and more. Through this webinar, we aspire to help retail and business leaders rethink their holiday approach and innovate new strategies to move forward during this unpredictable year. RSVP for this summit on August 13th to learn 10 key holiday takeaways for this year.

Read More On Retail ECommerce Sales During the Coronavirus Pandemic

You can join the conversation on social media using #NxInsights. If you have any further questions, please feel free to email us at shareinsights@netelixir.com.

For further reading, you can see our prior retail analytics updates on retail ecommerce and online shopping behavior:

• July 2020 so far: E-Commerce Updates During the Coronavirus Pandemic
• June 2020: How the Coronavirus is Impacting Retail Ecommerce 
• App Store Optimization
• Fashion and Apparel During the Coronavirus Pandemic
• Road to Recovery: Lessons from Mid-Size Retailers
• Day by Day: Ecommerce Growth Across Categories

The post Navigating Through a Shifting Environment: Real-Time Data on eCommerce Sales & Online Shopper Behavior appeared first on NetElixir.

different parts of the country. With the reopening of brick-and-mortar stores on pause in some locations, online shopping once again becomes customers’ only outlet. NetElixir’s metrics for our six retail categories below account for the first two weeks of July, comparing daily data of July 1 to July 13, 2019 to the same time period for July 2020.

July 2020 Retail E-Commerce Updates

• Retail spending in both online and offline spaces has increased. The Wall Street Journal reports a 7.5% increase in United States retail sales in June as brick-and-mortar stores reopened. CNBC, however, forecasts a 5% increase in retail spending. Retail e-commerce continues to increase. 
• The average order values (AOV) continue to decrease year over year for most retail categories, while the number of new online shoppers and transactions increase across all categories within our dataset.
• Retail e-commerce continually attracts new customers. E-Commerce sales will continue to grow, especially as companies innovate new means to meet their customers. Ordering online for curbside pickup is a steadily growing new retail channel.
• The summer weather seems to have boosted the Apparel retail category’s e-commerce metrics, as the first two weeks of July saw the largest year over year increase in transactions and new online orders yet. 

Food and Grocery

• A 30% increase in website conversions.
• A 40% increase in the number of transactions.
• A 30% increase in AOV.
• A 60% increase in the percentage of mobile orders.
• A 33% increase in new online orders.

The Food and Grocery retail category is seeing some of its lowest growth yet, despite a year over year increase in all online sales metrics. With outdoor dining an option, there is less of a need for people to consistently cook within their own homes. Food and Grocery sales will continue to increase year over year, but most likely not at the rate we saw at the beginning of the pandemic, as eating and cooking within the home is no longer the only option for people.

Apparel

• A 50% increase in website conversions.
• A 138% increase in the number of transactions.
• A 9% decrease in AOV.
• A 28% increase in the percentage of mobile orders.
• A 137% increase in new online orders.

For the first time since tracking the online metrics, the Apparel retail category is seeing triple digit growth. With more and more locations reopening (including the reopening of malls) and even some offices, people want to sport new looks and refresh their wardrobe. After months inside, who can blame them?

Gifting

• A 16% decrease in website conversions.
• A 39% increase in the number of transactions.
• A 15% decrease in AOV.
• A 18% increase in the percentage of mobile orders.
• A 71% increase in new online orders.

As consumer attention shifts to restaurants, clothing, and home improvement, the Gifting retail category has suffered some setbacks throughout the course of the coronavirus pandemic.

Home Furnishing

• A 23% increase in website conversions.
• A 97% increase in the number of transactions.
• A 2% decrease in AOV.
• A 109% increase in the percentage of mobile orders.
• A 115% increase in new online orders.

The Home Furnishing retail category sees sustained growth and a dramatic rise in mobile reach and orders by new customers. It is quickly surpassing Food and Grocery as the fastest growing sector.

Pet Supplies

• A 13% increase in website conversions.
• A 41% increase in the number of transactions.
• A 4% decrease in AOV.
• A 12% increase in the percentage of mobile orders.
• A 81% increase in new online orders.

E-Commerce sales for the Pet Supplies retail category is holdy relatively steady month over month, from June to July 2020. There seems to be no shortage of new pet owners, as orders from new online customers continue to increase.

Tools and Hardware

• A 3% increase in website conversions.
• A 65% increase in the number of transactions.
• A 1% increase in AOV.
• A 12% increase in the percentage of mobile orders.
• A 80% increase in new online orders.

The Tools and Hardware retail category is the only one besides Food and Grocery to see all around positive e-commerce metrics for the beginning of July 2020. 

Upcoming Presentations

For the next Covid-19 E-Commerce Updates Webinar, join NetElixir with our partners at BWG Connect on Tuesday, July 28th at 12 PM for Navigating Through a Shifting Environment: Real Time Data on eCommerce Sales & Online Shopper Behavior presentation.

NetElixir is proud to announce our first virtual holiday readiness summit. Connecting the Dots: Holiday Readiness Summit for Retailers is a ½ summit that brings together preeminent retail industry leaders, channel marketing specialists, supply chain experts, and strategic thinkers from Google, Microsoft, UPS, Columbia Business School, and more. Through this webinar, we aspire to help retail and business leaders rethink their holiday approach and innovate new strategies to move forward during this unpredictable year. RSVP for this summit on August 13th and follow us on social for more updates.

Read More On Retail E-Commerce During the Coronavirus Pandemic

You can join the conversation on social media using #NxInsights. If you have any further questions, please feel free to email us at shareinsights@netelixir.com.

For further reading, you can see our prior retail analytics updates on retail e-commerce and online shopping behavior:

• How Vigilant Organizations Gain an Edge
• June 2020: How the Coronavirus is Impacting Retail Ecommerce 
• Fashion and Apparel During the Coronavirus Pandemic
• Road to Recovery: Lessons from Mid-Size Retailers

The post July 2020 so Far: E-Commerce Updates during the Coronavirus Pandemic appeared first on NetElixir.

According to a McKinsey survey on consumer sentiment, customers are becoming more optimistic on the global economic conditions. It’s a cautious optimism, but consumers are regaining their faith little by little. With greater faith in the long-term future and in-store retail not in full operation across the country, consumers are still relying on ecommerce platforms to shop. How did retail ecommerce change or grow during the month of June?

June 2020 Ecommerce Updates

• Overall, the majority of the retail categories within our dataset continued to show positive year over year growth, when comparing June 2020 ecommerce metrics to June 2019. Employment and hiring rates rose in the month of June, compared to May 2020. This could account for, in part, the overall year over year growth in online sales.
• There appears to be no slowing down of new online shoppers. 
• The Food and Grocery and Home Furnishing retail categories continue to have the highest and most consistent growth across all ecommerce metrics within our dataset

Food and Grocery

Despite restaurants and bars reopening across some states, many people are still ordering their groceries and deliveries online. For June 2020 compared to June 2019, the Food and Grocery retail category saw the following increases:

• Website conversions rose 89%.
• The number of transactions increased 142%.
• The AOV rose 11%.
• The percentage of orders made through mobile rose 30%.
• Orders by new shoppers jumped 119%.

Apparel

The Apparel retail industry has been seeing positive year over year growth since late April. While not as bombastic as other retail categories, there is still a steady traction in Apparel ecommerce sales. For the month of June, Apparel had:

• Website conversions decrease by 11%.
• The number of transactions increase by 5%.
• The AOV drop 1%.
• The percentage of orders made through mobile rise 12%.
• Orders by new shoppers increase by 6%.

Gifting

Gifting’s early reign at the onset of the coronavirus pandemic has lessened after a peak in mid-April. As social restrictions eased, we can assume that people no longer felt the need to send e-greetings; they could meet more in person. Overall, for the month of June 2020, the Gifting retail category saw the following year over year changes:

• Website conversions dropped 11%.
• The number of transactions increased 30%.
• The AOV decreased 10%.
• The percentage of orders made through mobile dropped 6%.
• Orders by new shoppers rose 44%.

Home Furnishing

Since the beginning of May, the Home Furnishing Retail Category has shown the second highest year over year growth, week to week (after, of course, Food and Grocery). Home Furnishing continues to increase across all ecommerce metrics:

• Website conversions increased 17%.
• The number of transactions jumped 90%.
• The AOV rose 4%.
• The percentage of orders made through mobile skyrocketed 120%.
• Orders by new shoppers jumped 105%.

Tools and Hardware

Hobbies and recreational activities continue to occupy the majority of our time, even as the weather gets warmer. The Tools and Hardware retail category also saw a rise in their online sales metrics over the month of June. Comparing the daily data of June 2020 to that of June 2019, the Tools and Hardware retail category saw:

• Website conversions rose 19%.
• The number of transactions increased 77%.
• The AOV increased 11%.
• The percentage of orders made through mobile rose 12%.
• Orders by new shoppers jumped 74%.

Pet Supplies

Throughout the coronavirus pandemic, the Pet Supplies retail category has seen tremendous growth year over year. As we spend more time with our pets – and don’t want them feeling lonely as we begin to go out more – we see a continued increase in Pet Supplies online sales year over year. June 2020 saw:

• Website conversions increased 21%.
• The number of transactions jumped 52%.
• The AOV decreased 4%.
• The percentage of orders made through mobile rose 12%.
• Orders by new shoppers jumped 115%.

Upcoming Presentations

As we move further along the road to recovery and most states have transitioned through their reopening strategies, NetElixir is reducing our thrice-weekly retail analytics updates to once a week. Every week, we will update you with the latest data regarding ecommerce sales and online shopper behavior as the coronavirus pandemic continues. For the next Covid-19 Ecommerce Updates Webinar, join NetElixir with our partners at BWG Connect on Tuesday, July 28th at 12 PM for Navigating Through a Shifting Environment: Real Time Data on eCommerce Sales & Online Shopper Behavior presentation.

Our Reimagine Tomorrow series brings you experts from various fields to share their knowledge on new strategies, technology and innovations, and actionable insights for navigating the coronavirus and beyond. Professor George Day will speak at the third episode in our series, presenting on How Vigilant Organizations Gain An Edge on Thursday, July 9 at 2 PM ET. Register at https://stage.netelixir.com//experience/. 

Read More On Retail Ecommerce During the Coronavirus Pandemic

You can join the conversation on social media using #NxInsights. If you have any further questions, please feel free to email us at shareinsights@netelixir.com.

For further reading, you can see our prior retail analytics updates on retail ecommerce and online shopping behavior:

• Fashion and Apparel During the Coronavirus Pandemic
• Road to Recovery: Lessons from Mid-Size Retailers
• Day by Day: Ecommerce Growth Across Categories
• Meet the Panel of Retail Executives

The post June 2020: How the Coronavirus is Impacting Retail Ecommerce appeared first on NetElixir.

Most states have reopened and many states are looking to reopen their malls. A near 18% increase in retail sales in May suggests quarantine fatigue, reports New York Times. People are looking to leave their houses and interact more with others.

Fortune reports that clothing stores experience over 180% sales increase in May compared to April’s sales, with department stores alone growing almost 40%. Despite the month over month increase, however, year over year still shows a decline. 

Digital and online retail continues to be a hallmark in connecting with customers. Consumer sentiment shows that many are still hesitant to return fully to normal behaviors and experiences.

Apparel Retail Industry Metrics

According to our dataset, this week was not the best for the Apparel industry. While the average order value increased 3% from this past Sunday, June 21 to yesterday, June 25 when compared to the 2019 data, conversion rates fell 31% and the number of transactions also dropped 26%.

The number of new users decreased 14%. Mobile usage, however, increased 22%. 

While this week showed some signs of slowing for the Apparel industry, there is still hope of a resurgence. As most places reopen and the weather gets hotter – and some of us have a need for a new wardrobe to replace clothes that no longer fit, as Wall Street Journal reports – the Apparel retail industry will bounce back. 

As stores open across the globe, many retailers have seen a surge in customers flocking to brick-and-mortar to recapture a sense of normalcy in face-to-face shopping. While a digital presence is the way forward, stores will benefit from an omnichannel experience to appeal to customers.

NetElixir Updates

As we move further along the road to recovery, NetElixir is reducing our thrice-weekly retail analytics updates to once a week. Every Friday, we will update you with the latest data regarding ecommerce sales and online shopper behavior as the coronavirus pandemic continues. 

Our Reimagine Tomorrow series brings you experts from various fields to share their knowledge on new strategies, technology & innovations, and actionable insights for navigating the coronavirus and beyond. Professor George Day will speak at the third episode in our series, presenting on How Vigilant Organizations Gain An Edge on Thursday, July 9 at 2 PM ET. Register at https://stage.netelixir.com//experience/. 

NetElixir is proud to announce our first virtual holiday readiness summit. Connecting the Dots: Holiday Readiness Summit for Retailers is a ½ day summit that brings together preeminent retail industry leaders, channel marketing specialists, supply chain experts, and strategic thinkers from Google, Microsoft, UPS, Columbia Business School, and more. Through this webinar, we aspire to help retail and business leaders rethink their holiday approach. We aim to empower leaders to innovate new strategies to move forward during this unpredictable year. RSVP for this summit on August 13th and follow us on social for more updates.

Read More On Retail Ecommerce During the Coronavirus Pandemic

You can join the conversation on social media using #NxInsights. If you have any further questions, please feel free to email us at shareinsights@netelixir.com.

For further reading, you can see our prior retail analytics updates on retail ecommerce and online shopping behavior:

• Road to Recovery: Lessons from Mid-Size Retailers, from Friday, June 19
• Day by Day: Ecommerce Growth Across Categories, from Wednesday, June 17
• Meet the Panel of Retail Executives, from Monday, June 15
• Retail Ecommerce Sales Updates, from Friday, June 12

The post Fashion and Apparel During the Coronavirus Pandemic appeared first on NetElixir.

Online Sales Continue to Grow from May 17 to June 13

“We are seeing abnormally high numbers,” Bose says, in regards to year over year growth. Most retail categories are seeing substantial, triple digit growth:

If your ecommerce business is not growing at 100% year over year, then you are probably losing marketing share.

The Apparel retail category had a slow start, but started gaining momentum with the release of the stimulus checks in mid-April.  Bose notes that sales are still fluctuating “off and on, but I’m fairly positive apparel will sustain this robust growth trend.”

The Food and Grocery retail category has had unrivaled growth from the beginning of the pandemic, but demand has since calmed down slightly to average at about 150% year over year growth. Gifting, meanwhile, also saw huge initial spikes, but has also seen a leveling off of demand.

Demand has seemed to shift to the Home Furnishing retail category. Sales spiked in April, presumably with the release of the stimulus checks and demand has persisted. Year over year growth for home furnishing now surpasses Food and Grocery – and is the first retail category in our data set to do so.

Based on the data from the Monthly Retail Trade Reports for 2020 and 2019 from the U.S. Census Bureau, NetElixir forecasts that online sales will account for 23% of total United States retail sales by the end of this quarter – up from the 16% margin accounted for in January. While June’s overall online retail sales quota increase will be slight compared to May’s (a predicted 23% compared to the documented 22%), Bose notes that the trends point to a continued increase.

“What we are experiencing in online retail is nothing less than a gold rush,” Udayan Bose says.

Online Shopper Behavior

The closure of brick-and-mortar stores and their slow reopening has prompted many customers to try online shopping for the first time. New shoppers continually flock to ecommerce sites – conversion rates are still strong across the retail categories within our dataset. The probability of a visitor converting into a paying customer has at least doubled, if not more, throughout the course of the pandemic.

As detailed in our graph below, all retail categories within our dataset are experiencing an increase in new shopper wins. Apparel has the lowest new customer acquisitions, but still has a year over year growth of 40%, when compared to the same timeframe (May 17 to June 13) in 2019.

“This is conclusive proof that a significant chunk of new shoppers acquired by these retailers are staying,” Bose says. New shoppers acquired over the last three months have increased shopping power and potential. 

So, these new shoppers most likely will be permanent online shoppers; they might not exclusively shop online, but as they have started a habit of shopping online, they will most likely continue to shop online at least partly in the future.

New habits are forming. Therefore, omnichannel retailers have to rethink their strategies as more sales are coming from the ecommerce channels than brick-and-mortar means. New shoppers, if continually engaged, can become a massive resource in the upcoming holiday season. 

Insights from our Panel Discussion with Retail Executives

Our live panel discussion consisted of three retail executives of varying backgrounds, whom we were honored to have join us:

• Ruth Jeffers, CEO of Jeffers Pet
• Lee Kantz, Director of Direct-to-Consumer ecommerce of Itzy Ritzy
• Aaron Pelander, Vice President of Marketing at GovX

Challenges and Changes

Q1: The Covid-19 outbreak has disrupted our daily lives. What are some of the challenges that you have had to deal with so far? How have you dealt with these challenges?

“You know the whole world is about to change, but you don’t know how,” Jeffers starts. Along with facing some personal challenges in the wake of the coronavirus outbreak, Jeffers also contended with supply chain disruptions, reforming a work-from-home structure, and back orders from vendors who shut down – challenges that countless other retailers navigated, as well. She relates how much shipping was affected, as simple orders were now being shipped in multiple packages whenever they were ready, which drove up shipping costs. 

Kantz misses the camaraderie of the office environment when working from home. However, he says a nimble philosophy helped Itzy Ritzy to survive and thrive.

Pelander says that at the onset of the stay-at-home orders, he did not think it’d still be ineffective at this point in time. Navigating the initial emotional fallout that comes from such a disruption and the new home and family environment proved challenging, as it did for many of us. However, over time Pelander says he has more of a set routine, especially as the volume of online sales for GovX continually ramps up. As his coworkers settle in more to the work-from-home reality, Pelander says he can better envision what a future work environment could look like. One of the most important aspects of this new work future is human to human conversations, checking in on people, offering to help, and showing one’s humanity.

All three panelists feel more optimistic about the future, especially having successfully navigated the shift to remote working and maintaining elevated sales. Kantz says Itzy Ritzy has a strong platform to continue building and growing, so he is1 “very optimistic” about the future.

Jeffers says she is “so optimistic about the future.” One of the advantages of the coronavirus outbreak is that it has forced a quick change in things that may have taken years to reevaluation and push, but has now emerged in a matter of weeks. Most importantly, the pandemic has strengthened relations with a lot of Jeffers Pet customers as Jeffers herself becomes more available to her customers.

Emerging Trends During the Coronavirus Pandemic

Q2: What are some of the key trends and shifts that you have observed in business’ and shoppers’ behaviors? How are you responding to these shifts?

Pelander says that he sees more shoppers spending more and more quickly, making him hopeful for the future. Of note is that the members of GovX are still buying expensive products that are nice to have, but not deemed necessarily essential. Pelander attributes this to the occupational security that GovX’s members have – being a community that caters to first responders, military, and similar governmental personnel to share access to discounts  and promote veteran-owned businesses.

“We never paused, we never pulled back,” Pelander says, regarding GovX’s ad spend. “We increased an already aggressive ad budget to take advantage.” 

Because consumers are less on the move, Pelander noted that the conversion rate on desktops outpaced that of mobile conversion rates.

Kantz agrees in seeing more people shopping faster. Mobile, however, remains supreme for Itzy Ritzy as Kantz jokes that the customer base of new parents don’t have a laptop on their lap, but a child. And, in the coming months, Kantz expects this customer base to grow, as people will continue having babies and working from home with those children.

In response to the coronavirus, Itzy Ritzy created an essential collection to help parents find what they need more easily. 

Jeffers sees an increase in questions regarding animal health, as many consumers are now home grooming their pets. Jeffers revamped her call center to respond more quickly to these inquiries, as the need for information exploded. Of note, she sees a change in engagement with email campaigns, as weekends now bolster more response because people are home and checking their emails more often.

All of our retailers agree that showing a more authentic human face behind the brand helps create a better customer experience. By connecting with the customers and taking time to explain delay in shipments or a forgoing of a traditional holiday sale to give employees a day off, customers are more understanding. Pelander adds that overachieving now on customer support in a time of crisis will have a long-term impact on loyalty. This is twofold: connecting with customers now will encourage them to remember a brand and come back to it and, as customer’s shopping habits have reformed throughout the pandemic, so too can business models and customer support centers.

What Retailers Have Learned

Q3: What are some of your learnings during this crisis?

The coronavirus outbreak has been a time of immense learning for everyone involved. Jeffers says she learned how important being human and transparency is to foster even better relationships, between employees and customers alike. Additionally, she adds to question everything – constantly think about how to increase efficiency and learn at every opportunity. Question if there is a better way to do something and act on it, employing one of Professor Jerry Wind’s guidelines for creating opportunities in times of crisis.

“It’s easier to change when everything is changing,” Ruth Jeffers, CEO of Jeffers Pet, says.

Kantz says what he learned blended on a personal and professional level because of how entwined both lives became. While living day to day is not generally considered the best way to live, Kantz says doing so has helped him stay flexible, humble, and agile as he learned to better navigate the new reality caused by the pandemic. He adds to not assume anything – judge benchmark data, but make your own decisions based on what works specifically for your brand. Measure everything.

Pelander concludes that remote working is possible and can become ingrained in our new normal. He adds that time is precious, so work on things that will have an impact.

Bose includes that he has learned more about being thankful for what we have and practicing gratitude.

Advice to Retailers

Q4: We have numerous retail executives joining us today. What is your advice for them over the next few weeks as the outbreak continues to spread, and we look to the next normal?

While concrete advice is hard to give because everyone has a different budget and business style, Pelander says that he finds it easier to plan for the future. People have settled more into working from home and Pelander can look at what is needed to “maintain this in Q3 and nail this in Q4 and what we need in 2021.” 

“If you can’t measure it, it doesn’t exist,” Jeffers says, advising to track and measure everything. Monitor inventory to judge if changes in buying behavior are just blips or dynamic shifts. 

Kantz agrees on measuring everything to find out what works specifically for your business. “Measure relentlessly,” Kantz emphasizes. The new normal is expanding for everyone and opportunities can be found and created.

Bose concludes to remain optimistic, as the data shows a pent-up demand. 

Connecting the Dots: Holiday Readiness Summit for Retailers

NetElixir is proud to announce our first virtual holiday readiness summit. Connecting the Dots is a ½ summit that brings together preeminent retail industry leaders, channel marketing specialists, supply chain experts, and strategic thinkers from Google, Microsoft, UPS, Columbia Business School, and more. Through this webinar, we aspire to help retail and business leaders rethink their holiday approach and innovate new strategies to move forward during this unpredictable year. RSVP for this summit on August 13th and follow us on social for more updates.

Additional Insights

Our next speaker in our Reimagine Tomorrow series is George Day. Professor Day will speak on How Vigilant Organizations Gain An Edge on Thursday, July 9 at 2 PM ET. Register at https://stage.netelixir.com//experience/. 

Learn More about Ecommerce Updates During Coronavirus

You can join the conversation on social media using #NxInsights. If you have any further questions, please feel free to email us at shareinsights@netelixir.com.

For further reading, you can see our prior retail analytics updates on retail ecommerce and online shopping behavior:

• Day by Day: Ecommerce Growth Across Categories, from Wednesday, June 17
• Meet the Panel of Retail Executives, from Monday, June 15
• Retail Ecommerce Sales Updates, from Friday, June 12
• SEO Content Creation Process: Content Strategies, from Wednesday, June 10
• Weekend Retail Ecommerce Updates, from Monday, June 8

The post Road to Recovery: Lessons from Mid-Size Retailers appeared first on NetElixir.

From our last webinar, on May 21st, we saw a continued rise in year over year ecommerce sales – which points to a promising path along the road to recovery: 

We will break down the data for the timeframe of May 17 to June 13, as the curve flattens and most states have reopened.

However, as important as data is to understanding how and when consumers are shopping, it is equally important to contextualize and use the data. A panel of retail executives will put the data into context, exploring how their companies have overcome the challenges caused by the coronavirus pandemic and how they are navigating the road to recovery. Hear their stories, firsthand experiences, and strategies for engaging their consumers in this new normal.

The Road to Recovery: Lessons From Mid-size Retailers webinar showcases the unique challenges and learning opportunities that mid-sized retailers have faced. While large-scale companies’ stories are shared, we need to hear from all retailers about their unique challenges and insights to better strategize moving forward.

Join us tomorrow, June 18 at 2 PM ET for a live Q&A with our retailers:

• Ruth Jeffers, CEO of Jeffers Pet
• Lee Kantz, Director of Direct-to-Consumer ecommerce of Itzy Ritzy
• Aaron Pelander, Vice President of Marketing at GovX

Read more about and meet our panel of retail executives.

Retail Ecommerce Growth Across Categories

One day of insights can paint a picture of how your customers are navigating the online space; new shoppers are continually flocking to ecommerce stores. The digital trend, accelerated by the coronavirus pandemic, does not appear to be slowing down. 

Continue reading for a brief rundown of the daily changes, as we compare the retail ecommerce data from June 15, 2019 and 2020 for our retail categories. Overall, the Average Order Value saw big year over year increases throughout retail categories. Tools and Hardware and Pet Supplies retail industries have positive changes for all five categories. Food and Grocery continues to see tremendous growth.

Apparel

• Website conversions rose 6%.
• The number of transactions increased 37%.
• AOV decreased only 2%.
• Percentage of mobile orders increased 19%.
• New orders jumped 155%.

The year over year change in AOV for the Apparel retail category is among the smallest we have recorded. The Apparel industry is starting to bounce back as reopening prompts people to refresh their wardrobe. 

Food and Grocery

Over one day, we saw:

• Website conversions jumped over 120%.
• The number of transactions soared 355%.
• AOV increased 5%.
• Percentage of mobile orders decreased 26%.
• New orders skyrocketed 600%.

Gifting

• Website conversions rose 144%.
• The number of transactions jumped 173%.
• AOV decreased 16%.
• Percentage of mobile orders increased 5%.
• New orders soared 113%.

Home Furnishing

• Website conversions rose nearly 70%.
• The number of transactions skyrocketed 238%.
• AOV increased 9%.
• Percentage of mobile orders decreased 38%.
• New orders jumped 166%.

Pet Supplies

• Website conversions rose 116%.
• The number of transactions soared 200%.
• AOV jumped 39%.
• Percentage of mobile orders increased 45%.
• New orders skyrocketed over 460%.

Our panelist Ruth Jeffers will speak more on how her company helped provide vaccines and necessary supplies so her customers could continue to care for their animals.

Tools and Hardware

• Website conversions increased 115%.
• The number of transactions jumped 226%.
• AOV soared 63%.
• Percentage of mobile orders jumped 91%.
• New orders increased 124%.

To learn more about how the coronavirus crisis continues to impact ecommerce sales and online shopping behavior, register now for our webinar airing live tomorrow.

Additional Insights

Our next speaker in our Reimagine Tomorrow series is George Day. Professor Day will speak on How Vigilant Organizations Gain An Edge on Thursday, July 9 at 2 PM ET. Register at https://stage.netelixir.com//experience/. 

Learn More about Ecommerce Updates During Coronavirus

You can join the conversation on social media using #NxInsights.

For further reading, you can see our prior retail analytics updates on retail ecommerce and online shopping behavior:

• Retail Ecommerce Sales Updates, from Friday, June 12
• SEO Content Creation Process: Content Strategies, from Wednesday, June 10
• Weekend Retail Ecommerce Updates, from Monday, June 8
• Reimagine Tomorrow: Opportunities in Times of Crisis, from Friday, June 5
• Retail Ecommerce Updates for the End of May, from Wednesday, June 3

The post Day by Day: Ecommerce Growth Across Retail Categories appeared first on NetElixir.

NetElixir has been documenting the real-time data on how the coronavirus pandemic is impacting ecommerce sales and online shopper behavior. Since March 11, we have shared five webinar presentations showcasing the changing trends. Coronavirus is accelerating the digital trend as online sales across the majority of retail categories continually rise year over year. But how do retail executives navigate the ongoing pandemic and prepare for the new normal?

At our sixth installment, airing this Thursday June 18 at 2 PM ET, we will be joined by three retail executives who will share their challenges, experiences, and learnings with you. Register now to join this live Q&A discussion with our retailers:

• Ruth Jeffers, CEO of Jeffers Pet
• Lee Kantz, Director of Direct-to-Consumer ecommerce of Itzy Ritzy
• Aaron Pelander, Vice President of Marketing at GovX

Our upcoming webinar presentation, Road to Recovery: Lessons From Mid-size Retailers, explores how retail executives are innovating to overcome the challenges and complexities created by the coronavirus pandemic. 

Ruth Jeffers, the CEO of Jeffers Pet

Jeffers Pets was founded in 1975 as a way of providing pet and livestock owners a reliable and more cost effective source for their supplies. Jeffers caters to a range of animals, with subsets pertaining specifically to Pet Supplies, Equine Supplies, and Livestock Supplies.

Always prioritizing the well-being of our beloved pets and animals, Jeffers took precautions during the coronavirus pandemic to ensure deliveries of essential animal vaccines and supplies were still being met.

Ruth Jeffers, the CEO of Jeffers Pets, has been a friend to the animals. She was a past chairman of the World Pet Association and SuperZoo and a past board member and Vice-President of the Pet Industry Joint Advisory Council. 

In an address on the COVID-19 situation and what makes Jeffers Pets stand out, Ruth Jeffers writes on her company’s website, “I have the most amazing co-workers in the world. They are what makes Jeffers truly special. They would all have jobs without me, but Jeffers wouldn’t be Jeffers without them.”

Read more of Jeffers’ commitment to her staff, customers, and animals during these times and join us in welcoming Ruth Jeffers to our panel discussion to learn how her employees and company continue to navigate the coronavirus outbreak.

Lee Kantz, Director of DTC Ecommerce for Itzy Ritzy

Itzy Ritzy is committed to helping real parents be at their best, while staying in style. By connecting a community of parents together, as well as providing functional and stylish gear, Itzy Ritzy offers a unique support system to new families everywhere.

Itzy Ritzy’s Director of Direct-to-Consumer ecommerce Lee Kantz joins NetElixir’s panel of retail executives. Prior to working with Itzy Ritzy, Kantz has built a lead generation division of a major web company, worked at the center of innovations in online publishing, online education, online recruitment, and online CPG, and built digital marketing strategies for startups, small businesses, nonprofits, and entrepreneurial divisions of large organizations. With more than 30 years of professional experience with digital marketing and ecommerce, Kantz can offer valuable insights into the impact of the coronavirus crisis and overcoming the challenges it creates. 

Itzy Ritzy has maintained their warehouse efficiency through the pandemic, while maintaining COVID-19 precautions. Learn more about the challenges and new opportunities Itzy Ritzy has faced by joining our live discussion with Kantz this week.

Aaron Pelander, VP of Marketing at GovX

GovX is a network of brands and agencies committed to helping those who serve in the military by providing them with exclusive access to retailers and discounts for both on-duty and off-duty needs. By forming an ecommerce destination specifically for active duty, reserve, and retired members of the United States Armed Forces and related agencies, GovX seeks to give back to and thank those who have served. GovX supports veteran-run businesses to keep their community thriving. Many brands affiliated with GovX are staying strong throughout the coronavirus pandemic in order to better serve and provide for their members. 

Aaron Pelander has led the marketing team at GovX for the past five and a half years. In his role, he shares the values and mission of GovX to military, first responders, and government employees nationwide to cultivate a larger community and network for members. Pelander helps ensure a seamless experience for members by working closely with all departments at GovX, including the Creative, Merchandising, and Product teams. He will share how GovX and its many affiliate brands have adapted to the changes caused by the coronavirus pandemic and what lessons he has learned in doing so. 

Additional Insights

Our next speaker in our Reimagine Tomorrow series is George Day. Professor Day will speak on How Vigilant Organizations Gain An Edge on Thursday, July 9 at 2 PM ET. Register at https://stage.netelixir.com//experience/. 

Learn More about Ecommerce Updates During Coronavirus

You can join the conversation on social media using #NxInsights.

For further reading, you can see our prior retail analytics updates on retail ecommerce and online shopping behavior:

• Retail Ecommerce Sales Updates, from Friday, June 12
• SEO Content Creation Process: Content Strategies, from Wednesday, June 10
• Weekend Retail Ecommerce Updates, from Monday, June 8
• Reimagine Tomorrow: Opportunities in Times of Crisis, from Friday, June 5
• Retail Ecommerce Updates for the End of May, from Wednesday, June 3

The post Meet the Panel of Retail Executives appeared first on NetElixir.