Imagine The Matrix. There’s the world within the Matrix and the world outside it. Now, just recall the imagery and experience of watching the film for the first time. That stark difference between the two realities is not unlike the… Read More >>
Blogs
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Facebook’s Latest Updates: What You Need To Know
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Facebook advertising can be time-consuming and difficult to achieve results. However, with the right targeting options and resources, Facebook advertising can be a valuable addition to your digital marketing strategy. Facebook’s recent advertising updates are exciting for all advertisers, especially… Read More >>
NetElixir Selected to Shortlist for Google Premier Partner Search Innovation Awards
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Princeton, NJ, July 13, 2017 — Princeton-based digital agency NetElixir has been shortlisted for the Search Innovation Award in this year’s prestigious Premier Partner Awards. The awards recognize the achievements of the very best digital marketing agencies and providers across… Read More >>
Can Ad Extensions Really Improve Your AdWords Campaign?
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Ever see one of those large ads that have all the information you could ever want about a business? They’re called ad extensions, and they’re a great way to give people more than one reason to click. For instance, you… Read More >>
Why AMP Pages Are Essential to a Mobile-First Strategy
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It’s no secret that Google has been serious about mobile-first for quite some time. Mobile searches surpassed desktop searches for the first time in 2015, and the gap has continued to grow ever since. This massive shift in consumer behavior… Read More >>
A Simple Guide to a Mobile-Friendly Site
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Improving your mobile site could be the holy grail of reducing bounce rate and getting those people to dive even deeper on their smartphone. Imagine your website sells designer shoes for less and you’re hosting a grand sale of 20%… Read More >>
Breaking Down the Impact of Google’s Newest Announcements from Marketing Next 2017
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Google recently kicked off their Marketing Next conference with a flurry of substantial changes. New products were announced, existing ones were enhanced, and we saw the official age of machine learning ushered in with a bang! What are some of… Read More >>
Comparing the Behavioral Aspects of Mobile vs. Desktop
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In 2016, we reported that there are 8 billion mobile devices worldwide, 46% of which are smartphones. By 2021, we anticipate an increase to 11.6 billion worldwide. It’s no wonder that mobile search is on an upward trend and… Read More >>
What Will Always Stay True in Content?
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The search landscape constantly shifts and adapts so keeping up can be a real challenge. For instance, the face of content transforms more than your Facebook feed. We’ve all seen it expand to other forms like video, social media, and… Read More >>
Own the Search Bar of the Future – Here’s How
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Do you remember the dark days before search engines? When the first website came on the scene back in 1991, the internet was a desolate wasteland. Since then, billions of web pages have tried to make their mark, fighting for… Read More >>