As consumers shop more on their phones, ad spend for DSAs and Google Shopping have followed suit. If retailers provide as much relevant information as possible on landing pages, both these tools will perform better, effectively serving as proxies for… Read More >>
Blogs
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Why Responsible Marketing Matters in an Age of User Data Breaches
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Amid a backdrop of high-profile breaches, online data privacy and security dominated last year’s headlines. It was impossible to avoid images and sound bites of Facebook creator, Mark Zuckerberg, and Google CEO, Sundar Pichai, testifying before Congress on private data… Read More >>
Busting the “Ideal Customer” Myth in Search Marketing
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Your most loyal customers are like a warm blanket. They provide security and comfort no matter how bitterly the winds of change and uncertainty are raging outside in the retail world. It feels good to lean on these reliable shoppers… Read More >>
Employee Spotlight: Meet Paul, Chief Growth Officer
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Our team of fanatically analytical and creative retail marketers brings a wealth of knowledge from unique backgrounds. Last year, Paul Wilson joined us as NetElixir’s Chief Growth Officer and has since applied his expertise as a digital marketing leader to… Read More >>
How The Unique Shall Inherit the Web with Machine-Readable Entity IDs
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Artificial intelligence and machine learning are producing radical changes in search, as discussed in our previous blog about search marketing automation. While AI has opened new possibilities to marketers with its capacity for instant optimization, it does have a few… Read More >>
FACES: Retail Consumer Behavior Revealed
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How well do you know your customer? Do they exhibit different purchasing behavior throughout the year? Our primary research found that mobile accounted for over 50% of orders for the apparel industry on Black Friday 2018. That’s just one day… Read More >>
The Rise of Search Marketing Automation & Personalized Content
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A legion of hyper-intelligent machines grow exponentially more powerful, rendering humanity obsolete in its wake. It may sound like the premise of the latest dystopian thriller, but it’s not exactly fiction as far as search marketing is concerned. Artificial intelligence… Read More >>
How the Future of Search Marketing is all about Contextual Search & SEO Analytics
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If you were involved in search marketing years ago, you were likely preoccupied with keywords. Entire SEO strategies were built around ranking for a coveted search term by stuffing it wherever you could within your website content. The organic search… Read More >>
Employee Spotlight: Meet Sanam, Director of Digital Sales
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At NetElixir, we pride ourselves on delighting our customers and helping them grow their businesses. That’s why we’ve recently grown our Sales team with the addition of an ambitious individual who happens to love food as much as the rest… Read More >>
NetElixir Reports Strong 2018 Black Friday & Cyber Monday Results
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Online shoppers have raced out of the gate this holiday season, driving 18% year-over-year sales growth in the U.S. from Thanksgiving to Cyber Monday. We analyzed performance data from our roster of retail clients to generate these results, with aggregated… Read More >>