“You can’t manage what you can’t measure.” – Peter Drucker If you’re a retailer familiar with Google Analytics, you know the difference that data can make. It’s one thing to know how your business is performing; it’s another to have… Read More >>
Blogs
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Solving for X: Instagram Integrates Influencers
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Influencer marketing is becoming more transparent. Instagram announced in a blog post that they’ve added the option for brands to promote organic Influencer posts as feed ads, identifying these with a ‘Sponsored’ tag. Creators make their posts and toggle a… Read More >>
Solving For X: Snapchat Reports on Gen Z
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When I grew up, I watched plenty of The Simpsons, Family Guy, and South Park. If your reaction to that sentence is, “Those stupid cartoons?”, then this blog is going to open your eyes. Snapchat recently released Into Z Future,… Read More >>
Solving for X: The New Rule of Google Search
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As a retail search marketing agency, we pride ourselves on our ability to help your brand get noticed on the SERP. This week, Google is pitching in. Google is implementing a rule that in organic search queries, domains will have… Read More >>
Unlock Google Analytics’ Advanced Features & Reporting
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How confident are you in your Google Analytics (GA) skills? Are you a seasoned professional or completely unfamiliar with the platform? Regardless of your experience level, there’s always something new to learn about GA, which is why we’re excited to… Read More >>
Solving for X: Google 3D/AR On Mobile
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Pokémon GO was really on to something. Whether you’ve played it or not, part of its charm is its use of augmented reality (AR) – you might see a Pikachu on the sidewalk or standing on some random guy’s head…. Read More >>
AI Opens New Opportunities in Microsoft Advertising
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AI is transforming the face of search marketing across the board, and while Google may dominate the search ecosystem, the advancements aren’t limited to their properties alone. Microsoft Advertising, previously known as Bing Ads, has rolled out a series of… Read More >>
Google Marketing Live 2019: The Push for Mobile and Local
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The importance of SEO during Google Marketing Live surfaced through the mention of mobile and local calls to action. If your website is mobile-friendly and you optimize your business’ presence on Google My Business, then you can move forward in… Read More >>
Google Marketing Live 2019: Smart Bidding Takes Center Stage
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If there’s one thing that Google Marketing Live made clear when it comes to Smart Bidding, there’s no doubt that technology is growing to understand: user wants, marketer goals, and the journeys a customer takes. These powerful, AI-driven algorithms are… Read More >>
Google Marketing Live 2019: Audience Developments
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As I sat in the auditorium and listened to the Google Marketing Live keynote speakers explain the steps they’d taken to improve their offerings, I was inspired. Google was truly flexing their muscles to reassert itself as a worldwide leader… Read More >>